Have a look at the big websites in your given niche and try to figure out their most popular articles, in terms of readers, viewers, engagement and social shares. When you learn which topics and subtopics are doing good for your competitors, use that to your advantage and start creating content that that audience would benefit from.

Simply put, dig deeper into that topic and write a bunch of helpful articles that the reader will enjoy and benefit from reading. Doing this you will with all likelihood start seeing some traction onto your website.

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