Whatever you can do to make your website relevant for search engines outside of your own website is called off-page SEO.
In a nutshell, in off-page SEO, high-quality backlinks is king.
If lets say a handful of authorative/quality websites in your niche link back to your content on your website, you can be damn sure that Google and other search engines will notice that. Not only will they notice it but they will most likely rank your post/page/site higher in their own search results.
Therefore link building is crucial for optimizing your Off-Page SEO.
Now that we know that, let us discover how we can actually improve upon our off-page SEO, follow me!
- 1. Email Outreaching
- 2. Try Guest Blogging
- 3. Go Nuts on Social Media Networks
- 4. Try out Social Bookmarking
- 5. Video Submission
- 6. Share Photos
- 7. Explore Forums (Signature)
- 8. Blog Commenting
- 9. Search Engine Submission
- 10. Resource Pages and/or Directory Submission
- 11. Sharing Well-Done Infographics
- 12. Google Webmasters
- 13. Sitemap Submission
- 14. Make Your Site HTTPS Secure
- Off-Page SEO Tools
1. Email Outreaching
One of the most straightforward ways of attracting quality and relevant backlinks to your website is by reaching out to blogs/websites in the same niche as yours. When contacting them, try to provide them with a good reason why they should link back to your site.
Offering relevant quality content could be key when genuinely reaching out other established blogs/sites in your niche for potential backlinks. In other words, don’t go knocking on door to door, empty handed. Offer them something valuable! It could be a new perspective you think they might find interesting, or maybe a genuine and kind comment on the quality of their work, or ideally both, i.e. give compliments and provide value.
Another thing to keep in my is not to write too lengthy emails. Try to be concise, kind and to the point! Without sounding too spammy or to brief.
Best case scenario: Your outreach should have a very natural feel to it while still effectively inquiring into their willingness of a link back to your site..
If you have the budget you could invest in a email outreaching platform like Pitchbox. What these softwares do is that they automate the process of reaching out to sites in your niche and simplify the whole method of writing an effective email to hopefully acquire a quality, relevant backlink.
2. Try Guest Blogging
Write quality and high value guest blog posts on blogs in your niche.
Don’t just write for the sake of improving your SEO and attracting visitors to your own site, but try to make it a rule of thumb to actually provide high value information to the readers of your competitors blog. This is much more genuine and it really shows in all aspects!
How to start?
Try these search queries on Google and see what interesting things pop up.
“Keyword” + “guestblogging”
“Keyword” + “guest blog”
3. Go Nuts on Social Media Networks
Perhaps the most popular way of increasing visitors to your site is by creating a fan/business/blog page on different social medias for your website. This is a place where you can attract organic followers and a genuine audience that you can directly share content with.
Not only that, also from a SEO perspective, lets say if a post goes viral it can greatly affect that article overall SEO ranking.
Here are a couple of the most popular social media networks which you can set up a page and start building a following and improve your SEO.
4. Try out Social Bookmarking
One easy way to improve your off-page SEO is by sharing your blogposts and content through social bookmarking sites. These sites are good platforms to increase the visibility of your site. The potential of visitors for sharing content through social bookmarking can be great but the drawbacks are also there of course.
Social signals are good to keep in mind!
Try a couple of the most popular bookmarking sites such as:
- Stumble Upon
5. Video Submission
Another great way to promote your website and increase your off-page SEO is through Video Submission/sharing. When creating a video you can leave a link in the description box to your original blog/site content which the video is derived out of.
This is a very natural way of acquiring a backlink from a video platform site and there are many websites that replicate the videos submitted to the major video sites which further increases the amount of reach and links back to your site.
Though of course these sites that duplicate the video and its content aren’t the highest quality links you could ask for but, they are something.
A couple of the most popular sites to share your videos and content are:
- YouTube (Focus on high-quality content, interactions, time spent on videos)
While we are on the topic of graphics, I could mention photo sharing websites, as they can have a great impact on the amount of visitors to your site and also your SEO.
Have a look at these Popular Photo Sharing Sites:
7. Explore Forums (Signature)
One of the most popular ways to improve your off-page SEO is through the so called Forum Signature.
And what might that be?
Well simply the signature that you post into your profile page on a certain forum in your niche. A signature that consists of a link back to your website.
How to do this?
Do this by actively searching for the relevant forums pertaining to the theme of your site, and posting on active threads is a good way to increase visitors to your site and to build the SEO.
The best forums for off-page SEO are those forums that have the “DO-FOLLOW” function enabled, which simply means that search engines can crawl your site without any restrictions.
8. Blog Commenting
This is similar to signatures in forums but not exactly identical. By posting on similar blogs to your website/blog you often have the option to fill in your own website in the comment box. (Though most of these. if not all, are labeled NO-Follow, which isn’t a factor in your SEO)
However if you genuinely enjoy reading other blogs in your niche, this can be a decent, natural way of acquiring quality visitors and SEO for your website. At the very least you could build up a certain relationship with similar minded peopler and the writers/editors of the blog in question.
9. Search Engine Submission
Submit your website domain to as many search engines as you can. This builds the authority and the prominence of your site on many different platforms.
The more search engines know about your site the better.
Popular Search Engines
10. Resource Pages and/or Directory Submission
Yet another way of improving your off-page SEO is through submitting your website to a variety of online directories. Though one should sometimes be careful to avoid spammy or low-quality directories as these can have a negative effect on your overall SEO.
Find good quality directories and register and submit your website to the relevant listing.
You could also try to find quality resource pages.
Try these search queries in Google to find relevant pages where your site could potentially be listed:
“Keyword” + inurl:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
“Keyword” + “useful links”
11. Sharing Well-Done Infographics
Create great infographics which other blogs may want to share.
This method can prove to be one of the best ways of attracting quality visitors and back links to your website.
Well because if you really sit down and create a in-depth infographic in your niche, an infographic that contains so much valuable information, you can be quite sure that other websites and blogs in your niche will be compelled to share it with their own audience.
Infographics are fun, they are intuitive and attract a lot of attention, especially if they are done well.
If you want to create a nice looking infographic for yourself try out Canva!
12. Google Webmasters
By submitting your website to Google Webmasters, you could make their job of knowing the insides and outsides of your website a lot easier.
Moreover they can provide with valuable tips on how you can improve your site to better adapt to the ever-changing policies and standards of the Google machinery.
You also get insight into which keywords you rank best for, what you can do to further increase your reach in their search engine!
13. Sitemap Submission
Another thing you can do on Google Webmasters and other search engine webmasters for that matter, is to submit your sitemaps to them.
What is a sitemap you may be wondering?
A sitemap is a file that contains all the pages of your site in an xml file extension, a file which you then submit to the search engines for them to organize, crawl and register properly.
Furthermore what this does is that it gives the search engines access to all the content of your site which you want to share, which in turn of course really helps in them understanding and hopefully ranking your site.
14. Make Your Site HTTPS Secure
A subtle thing you could to do to possibly improve your ranking in search engines, especially Google, is to get a HTTPS SSL key certificate for your website domain. That being said, one shouldn’t expect ground breaking results by this action but rather a small incremental one.
Contact your web hosting company and see what they offer when it comes to SSL key certificates, some offer them freely while other hosting platforms charge a couple of dollars for it.
Off-Page SEO Tools
Here are a couple of off-page SEO tools you can use, though some of them can be quite expensive, that doesn’t mean they are not worth it!
- Authority Labs
- Email Hunter (A browser extension which allows you to get a list of all the associated emails to the website)
- Cognitive SEO
- LinkMiner Plugin
- PitchBox (Email outreaching platform that has a 15 day free trial)